As the brainchild of Nismah Siddique, Nojud isn't merely a brand; it's a revolution. Its inception traces back to the making of the documentary, "Madrassa-e-Umeed" (School of Hope). Realising the pressing need to facilitate education for the underprivileged and dovetailing this with her passion for fashion, Nismah created Nojud — a symphony of style and social impact.