
DISCOVER OUR NEW COLLECTION NOJUD ON THE STREET '25 : STreetwear meets Traditions
WHAT is NOJUD ?


Nojud is a luxury fashion and lifestyle brand that is committed to empowerment through education, promoting the arts of South Asia and Islamic culture internationally, and ensuring the wellbeing of workers and artisans.
Nojud garments are designed and produced in Pakistan, a country with a rich history and culture. The brand works with local partners to create pieces that are both stylish and responsibly manufactured.
Nojud is more than just a fashion brand. We are a social enterprise that is committed to making a difference in the world.


Amal Programme BY
NOJUD
At Nojud, we've seamlessly woven our commitment to fashion with the social responsibility of aiding underprivileged communities in Pakistan. The Amal Programme, meaning 'hope', is our initiative to make a tangible difference. Through this programme, we dedicate 50% of our dividends to social welfare in Pakistan, specifically targeting children's education.
LEARN MORE



WORLD

of
NOJUD
NOJUD
Get to know the brand beyond the products
World of Nojud is a space where we celebrate South Asian and Islamic culture through fashion, styling, and inspiration.
Here, you'll find posts about our product inspiration, styling tips, guest blog posts from thought leaders in the community, and information about the inspiration behind our brand.
We're passionate about promoting South Asian and Islamic culture in a way that is both stylish and authentic.
Learn about inspirations, styling and much more
Whether you're looking for new ways to style your outfits or you're interested in learning more about the history and culture and the inspirations behind the products, we have something for you. So come explore the World of Nojud and discover all that it has to offer.




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Tag @nojud.official and share your style