ABOUT US
About Nojud
Melding luxury fashion with meaningful impact, Nojud is committed to empowerment through education and celebrating the arts of South Asia and Islamic culture on a global stage. Our dedication extends beyond beautiful garments; it is woven into the fabric of our ethos, ensuring the well-being of every artisan involved in bringing Nojud to life.
Derived from the Arabic word for "tapestry", our name 'Nojud' encapsulates our mission: to weave diverse cultures and backgrounds into a narrative of beauty and purpose. Our garments, crafted with love and precision in Pakistan, carry the whispers of its rich history and culture. Through partnerships with local artisans, we ensure that each piece is not only a fashion statement but a testament to sustainable and responsible creation.
OUR Values
A Tapestry of Purpose
Beyond the tapestry of fabric and design, Nojud is a tapestry of change. Our belief is steadfast: everyone should have the platform to learn, grow, and prosper.
This conviction led to the birth of our Amal (Hope) Programme. With 50% of our profits channelled into this initiative, we grant scholarships to deserving students in Pakistan, a nation with an overwhelming number of girls deprived of education. We're ardent advocates that education is the cornerstone of empowerment, ushering in a fairer, brighter world.
Hope
Through our Amal (Hope) Programme, we're dedicated to breaking the chains of poverty, endorsing education as the ultimate tool for one to realise their dreams.
Artisanship
Honouring traditional craftsmanship, we collaborate with talented artisans in Pakistan, celebrating the heritage and skills they bring to each garment.
Meaningful Design
Fashion, for us, carries depth. Drawing inspiration from the intricate tapestries of South Asian and Islamic cultures, we seek to spotlight their beauty and significance in a global context.
Responsible Manufacturing
Quality meets consciousness in our process. It's our pledge to uphold environmental integrity while ensuring our artisans work under fair conditions.
Exclusivity
We believe in giving our customers pieces that aren't just timeless but rare. With limited editions, each collection promises exclusivity.
